The need for lifelong learning : ANTA's marketing strategy.

ANTA's National Marketing Strategy for Skills and Lifelong Learning has been driven by the critical need to create a lifelong learning ethic within the Australian community. The primary aim of the national marketing strategy is to instill within the Australian community and enterprises a desire to acquire new skills and knowledge throughout their lives and to engage in lifelong learning. Secondly, it aims to create a framework for the effective marketing of skills acquisition and lifelong learning products and services. [Author extract, ed]